Google Ads Management Campaign

Online promotions on Google can enable you to achieve more clients and develop your business all the more rapidly. If properly managed Google Ads Google Ads can give to results a month or two.

Client: Odhner and Odhner Fine Woodworking Inc.

Challenge And Solutions

Against some substantial and profound pocket contenders, our customer had insignificant accomplishment with their Online Marketing endeavors previously. Despite the fact that they were getting conversions and producing leads, most leads were of low quality and were not transforming into deals. 


They were hoping to band together with an agency to expand and increase their lead, decline their expense per lead, as well as set up themselves as a pioneer in the woodworking market.

They qualified numerous organizations and were searching for somebody who might take the time, vitality, and assets to get familiar with their business, comprehend their objectives, and work cooperatively to ensure they accomplished them together. Their item is one of a kind, so they required an accomplice that would make a one of a kind procedure that enabled them to expand the span of their financial plan, and reach the intended interested mass.

After a profound examination of their record and leads, we thought of an arrangement of activity. This included restructuring their paid search campaigns so that they had a more targeted and granular campaign structure; creating new ad creatives and content assets in order to attract high quality leads to accelerate lead generation and adjusting campaigns on an ongoing basis. 


We designed a structure to get high quality scores and click-through rates, while keeping keyword cost per click at a sensible dimension — notwithstanding for the best advertisement openings. We begun by picking just the most applicable keywords from customers old crusades. We additionally extracted some fantastic keywords which contenders were utilizing and recognized new open doors with long tail key phrases that were being ignored by contenders. 


We altered all the advertisement copy and added all conceivable promotion augmentations to the advertisements to get more prominence in search results.

Comparison of Result

Quarterly Comparison of Clicks

Quarterly Comparison of CPC

Results & ROI

AuroIN realized this rebuild of crusades would enhance execution. Within 1 week of activation, Return on Ad Spend, Click Through Rate, Quality Score and Conversion Rate started to move forward.

Within a month it was clearly visible that the hours spent on the restructure was well worth the effort.


From The Clients