Entrepreneurs, content creators, and online networking marketers can all benefit from social media optimization (SMO), which helps them make the most of their online presence.
It may sound intimidating to learn how to optimize your profiles and posts for optimal returns, but we’ve put together a list of straightforward strategies that don’t require challenging keyword research or technical expertise.
We offer the most effective social media optimization techniques that can:
Boost online brand awareness
Enhance your online exposure and followers more quickly.
Intensify both the quality and quantity of leads.
Deepen your connection with and understanding of your audience.
Enhance the percentage of engagement
Increase sales of your products and services by using social media.
Below are the steps and the social media strategies that we follow for social media optimization for businesses.
- Account Auditing
We will make sure that your brand accounts are in line with your company’s objectives. Your social media profiles will be thoroughly audited, with a focus on branding and marketing messaging.
- Enhancing social searchability
More social accounts are now showing up in Google searches, which is a rising trend. Recent updates have brought to light the importance of marketers using keywords strategically throughout their posts and profiles.
- Creative a content strategy
Businesses have a wide variety of options for social media posts. Businesses should take advantage and come up with ideas or postings more readily with a well-organized content marketing strategy. We will create content and make sure to publish at a regular and consistent rate across networks.
- Content customization
After creating a comprehensive content strategy, we will individually enhance each social media post. The graphics will include captions that reflect the advertising and projects that your business is currently working on. The appropriate hashtags, keywords, and call-to-action phrases will be added for each post. With a distinct tone and brand voice, a balance between exposure and personality will be maintained across all of your campaigns.
- Link Management
Link management is essential for determining the ROI of both your individual posts and your overall social media operations. Link optimization makes it simpler to track your customers’ click-through behavior and find your best-performing social media content.
- Performance evaluation
Increasing the performance of your brand on social media is the ultimate goal of optimization. For the majority of organizations, this includes raising crucial metrics for audience engagement, brand exposure, and share of voice. increased visibility, ROI, hits, and so forth. The tool that may be used to track the effectiveness of your social media marketing is Google Analytics.
Testimonials
We have a very interactive partnership with AuroIN and have found them to be very flexible in their approach. They have sound knowledge of the digital marketing and web development space. Although they generally take care of content, they are also happy to take suggestions and content directly from us. Inquiries generated from the web as a result of their work have definitely had a positive impact as an additional sales channel. We've found that where others give you a "canned' list of deliverables and then walk away, AuroIN is happy to scale their services up or down according to seasonal decisions we make. They are very responsive and provide performance reporting. Our overall experience with AuroIN has been very good.
Hasan Qummi
Manager Operations Gala Travels Inc. Canada - Markham
Great Company, very knowledgeable of digital marketing. My sales are up and continue to grow. Looking forward to this continued business relationship.
Joanie Iness
Owner, Clocks Around The World San Jose, CA
I have used AuroIN to host, create, modify and manage my website for the last couple of years. This past winter, I had them convert the website content from Drupal to Wordpress. Page load speed was slower after the conversion. Last month I had AuroIN update the site to the recent version go Wordpress, make it ready for 5,0, and optimize the site to reduce download times and improve the visitor experience. The AuroIN website team did a great job and it was completed in the quoted time.
Daniel Elias
Extractorsled Escondido, CA
Vijay and his team are very professional. I am very pleased with their work and work ethic. They kept me updated on the progress step by step and quick to make changes that I requested along the way.
D. Westry
D. Westry Enterprises, LLC New Jersey, USA
The video generated by AuroIN for our product NightOwl ( ******************** ) far exceeded our expectation. In fact the, the video was produced for us was much better than the demo video shown to attract us. While the project took a little longer then stated (the only negative ) the final product far exceeded our expectation!
Jeff Swann
Owner, pss Greater Boston Area
This company is awesome! They fixed my website in a few days at a very reasonable price!. Stephen & Manas did an amazing job from beginning to end. amazing customer service! The website was clean and easy to navigate through. Highly recommend!!
Ronen Shifman
A1 Super Services Rockville, Maryland
My website had a lot of issues, we built it ourselves, and it is 170 pages. There are errors, it wasn’t mobile-friendly, and I got crazy high bids from other companies to fix it, and they wanted me to sign 12 months contracts. Nick, of Aaron, reached out to me and told about his service. I am the most skeptical person in the world and have questioned everything, and I have done one big issue at a time. So far, they have fixed the errors, made my website mobile friendly and I have scheduled more work!
Helen Hoyt
Owner, Portland Creative Realtors, Portland
Get In Touch With Us
Please call/email us and we will be happy to assist you.