Search Engine Optimization
SEO is complex, has many layers, and takes time to understand, but there are some fundamentals that persist no matter how often the algorithms are updated SEO requires effort up front, once you rank, your sales will skyrocket with no recurring expenses. It’s all about Website Optimization which includes Onsite, Onpage, and Offsite optimization for Google rankings.
Challenges & Solutions:
This client came to us hoping to rank well in her real estate service niche, and she was struggling. She needs a search-friendly website with maximize visibility, improved user experience and website pages needs to be easy for a search engine like Google to crawl and understand. The client also needs to gain better Google ranking results.
In order to establish an effective SEO strategy, we conducted an SEO audit on the website. We began by crawling the website using the Screaming Frog SEO Spider. It provided us with a detailed overview of the website. This Audit report clearly shows that the site needs optimization in terms of technical aspects – ON PAGE Optimization.
When it’s time to dive into on-page SEO, there are tons of things we look at, but the three main areas we focus on that usually provide the quickest results are meta data, webpage content, internal linking and website load speed.
The site was developed in WordPress. We trust on the Yoast plugin for the task. Majority of our on‐page SEO advice focused exclusively on the strategic placement of keywords on the webpage—keyword in title, keywords in the meta description, keywords in H1, keyword in Image Alt Tags and keyword placement in the content of the page. Internal link placement was also taken care off.
We also fixed few search options in the website, improve the page speed and made the website mobile friendly.
Results And ROI:
The on page content development became the key for improving visitor experience and SEO.
As a result of our efforts, Portland Realtors saw a 38% increase in traffic, 8% reduction in bounce rate and a significant ranking improvement for almost all targeted keywords. AuroIN could able to deliver a website that met all of Portland Realtors original goals and more, allowing our clients to concentrate on its ultimate goal: keyword rankings and increased sales.
From The Clients
We have a very interactive partnership with AuroIN and have found them to be very flexible in their approach. They have sound knowledge of the digital marketing and web development space. Although they generally take care of content, they are also happy to take suggestions and content directly from us. Inquiries generated from the web as a result of their work have definitely had a positive impact as an additional sales channel. We've found that where others give you a "canned' list of deliverables and then walk away, AuroIN is happy to scale their services up or down according to seasonal decisions we make. They are very responsive and provide performance reporting. Our overall experience with AuroIN has been very good.
Manager Operations Gala Travels Inc. Canada - Markham
Great Company, very knowledgeable of digital marketing. My sales are up and continue to grow. Looking forward to this continued business relationship.
Owner, Clocks Around The World San Jose, CA
I have used AuroIN to host, create, modify and manage my website for the last couple of years. This past winter, I had them convert the website content from Drupal to Wordpress. Page load speed was slower after the conversion. Last month I had AuroIN update the site to the recent version go Wordpress, make it ready for 5,0, and optimize the site to reduce download times and improve the visitor experience. The AuroIN website team did a great job and it was completed in the quoted time.
Extractorsled Escondido, CA
Vijay and his team are very professional. I am very pleased with their work and work ethic. They kept me updated on the progress step by step and quick to make changes that I requested along the way.
D. Westry Enterprises, LLC New Jersey, USA
The video generated by AuroIN for our product NightOwl ( ******************** ) far exceeded our expectation. In fact the, the video was produced for us was much better than the demo video shown to attract us. While the project took a little longer then stated (the only negative ) the final product far exceeded our expectation!
Owner, pss Greater Boston Area
This company is awesome! They fixed my website in a few days at a very reasonable price!. Stephen & Manas did an amazing job from beginning to end. amazing customer service! The website was clean and easy to navigate through. Highly recommend!!
A1 Super Services Rockville, Maryland
My website had a lot of issues, we built it ourselves, and it is 170 pages. There are errors, it wasn’t mobile-friendly, and I got crazy high bids from other companies to fix it, and they wanted me to sign 12 months contracts. Nick, of Aaron, reached out to me and told about his service. I am the most skeptical person in the world and have questioned everything, and I have done one big issue at a time. So far, they have fixed the errors, made my website mobile friendly and I have scheduled more work!
Owner, Portland Creative Realtors, Portland