In today’s competitive world, relying solely on organic channels to deliver traffic is becoming increasingly difficult. Businesses are encouraged to purchase advertisements in order to compete in a crowded landscape.
Ad spaces have increased across the digital market, from the established Google and Bing to the challengers, Facebook and LinkedIn. While opportunities grow, the market becomes more competitive. Because the top spot on Google search results is not always an organic result, competing frequently now means paying to compete.
Because this is the market reality, your business must accept it. Paid advertising is among the fastest possible ways to help potential clients learn about your company and its products. Rather than just queuing up for people to find you organically, you can buy advertising that enables you to target specific audiences.
So begin seizing opportunities with our Paid Advertising campaigns.
We offer five types of paid advertising
Paid Search Advertising: It is the most popular type of Advertising, also known as PPC marketing. Google AdWords and Bing Ads, show ads to users who search for specific keywords. Campaigns are created by writing ad copy, selecting relevant keywords, and selecting a suitable landing page on the website.
Social Media Advertising: Facebook and other social media platforms have a large number of users who could be your potential customers. PPC advertising on these platforms can assist you in increasing website click-through rates. Campaigns can help raise awareness of your company’s products or services. Specific populations and preferences can be targeted using the networks. Facebook ads, Instagram ads, LinkedIn ads, and Twitter ads are generally used for Social media marketing.
Display Ads: Display ads are banner, image, or text ads that appear on various websites and are chosen to target specific audiences. These advertisements will contain a link to the website. They have a lower click-through rate than search ads, but they can be useful for increasing brand awareness. Banner placement is done at the top, bottom, or sides of web pages.
Video Advertising: Video ads are one of the most popular types of advertising in today’s digital marketing environment as they are eye-catching, entertaining, and excellent for telling compelling stories that a display ad simply cannot. The primary ways in which advertisers will use video ads are instream video ads and out-stream video ads.
Native advertising: This type of advertising is simply ad content that is embedded in another piece of content. They are classified as “non-disruptive” ads and typically take the form of sponsored content. These ads will blend in with the style and flow of the content they appear in without being intrusive or disruptive. Native ads are “slipped” into content in a non-disruptive and appealing manner. They can take the form of blog posts, videos, photos, and so on.
We have a very interactive partnership with AuroIN and have found them to be very flexible in their approach. They have sound knowledge of the digital marketing and web development space. Although they generally take care of content, they are also happy to take suggestions and content directly from us. Inquiries generated from the web as a result of their work have definitely had a positive impact as an additional sales channel. We've found that where others give you a "canned' list of deliverables and then walk away, AuroIN is happy to scale their services up or down according to seasonal decisions we make. They are very responsive and provide performance reporting. Our overall experience with AuroIN has been very good.
Manager Operations Gala Travels Inc. Canada - Markham
Great Company, very knowledgeable of digital marketing. My sales are up and continue to grow. Looking forward to this continued business relationship.
Owner, Clocks Around The World San Jose, CA
I have used AuroIN to host, create, modify and manage my website for the last couple of years. This past winter, I had them convert the website content from Drupal to Wordpress. Page load speed was slower after the conversion. Last month I had AuroIN update the site to the recent version go Wordpress, make it ready for 5,0, and optimize the site to reduce download times and improve the visitor experience. The AuroIN website team did a great job and it was completed in the quoted time.
Extractorsled Escondido, CA
Vijay and his team are very professional. I am very pleased with their work and work ethic. They kept me updated on the progress step by step and quick to make changes that I requested along the way.
D. Westry Enterprises, LLC New Jersey, USA
The video generated by AuroIN for our product NightOwl ( ******************** ) far exceeded our expectation. In fact the, the video was produced for us was much better than the demo video shown to attract us. While the project took a little longer then stated (the only negative ) the final product far exceeded our expectation!
Owner, pss Greater Boston Area
This company is awesome! They fixed my website in a few days at a very reasonable price!. Stephen & Manas did an amazing job from beginning to end. amazing customer service! The website was clean and easy to navigate through. Highly recommend!!
A1 Super Services Rockville, Maryland
My website had a lot of issues, we built it ourselves, and it is 170 pages. There are errors, it wasn’t mobile-friendly, and I got crazy high bids from other companies to fix it, and they wanted me to sign 12 months contracts. Nick, of Aaron, reached out to me and told about his service. I am the most skeptical person in the world and have questioned everything, and I have done one big issue at a time. So far, they have fixed the errors, made my website mobile friendly and I have scheduled more work!
Owner, Portland Creative Realtors, Portland
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